Shopify Growth & Conversion

Broader Shopify tips — storefront optimization, conversion principles, theme performance, and merchant best practices.

Featured in Shopify Growth & Conversion

Theme App Extensions: Why They Matter for App Performance on Shopify 2.0

Shopify 2.0 introduced Theme App Extensions as the recommended way for apps to inject content into themes. Here's what that means for store speed, stability, and the apps you choose.

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Shopify Growth & Conversion

Six Conversion Principles Every Shopify Merchant Should Know

Conversion rate optimization on Shopify isn't about tricks or hacks. It's about understanding how customers make decisions on product pages and removing everything that gets in the way.

Feb 15, 2026 7 min

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